As a Commercial Agent, Should I Specialize?

Top producing commercial real estate agents focus on one service or sector for many reasons. Specializing increases efficiency when building your business. Your database, contacts and knowledge will grow uniformly. The chances that a call will turn into business is much greater when prospects see you focus in their area of interest, and they will be more likely to do business with you in the future. If your bio, assignments and business generation activities all correlate, your closing ratios will improve. Perfect time management, build confidence, and grow your reputation. Watch Sr. Instructor and veteran broker, Michael Bull, CCIM explain in this "Top Ten Success Strategies" video. 

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